Many misconceptions surround the marketing viability of today’s older adults.

For example, did you know that:

Myth:¬†Older adults don’t spend money online

Fact: Boomers outspend younger adults online 2:1 on a per-capita basis.

– Forrester Research

Below are a few more interesting facts about the size of the Boomer and Senior Markets:

* 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census).

* The 55+ age group controls more than three-fourths of America’s wealth (ICSC).

* Boomers’ median household income is 55% greater than post-Boomers and 61% more than pre-Boomers. They have an average annual disposable income of $24,000 (US Government Consumer Expenditure Survey).

To read the full report, go to

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