Many misconceptions surround the marketing viability of today’s older adults.
For example, did you know that:
Myth: Older adults don’t spend money online
Fact: Boomers outspend younger adults online 2:1 on a per-capita basis.
– Forrester Research
Below are a few more interesting facts about the size of the Boomer and Senior Markets:
* 77 million people were born between 1946 and 1964, which is defined as the baby boomer era (U.S. Census).
* The 55+ age group controls more than three-fourths of America’s wealth (ICSC).
* Boomers’ median household income is 55% greater than post-Boomers and 61% more than pre-Boomers. They have an average annual disposable income of $24,000 (US Government Consumer Expenditure Survey).
To read the full report, go to http://snip.ly/qpMq.